Post by lizaseo11 on Nov 10, 2024 3:33:08 GMT
Good intentions in a “bad” shell - perhaps this is the best way to describe such a phenomenon as black hat SEO. In one of our previous articles, we already looked at black hat SEO in 2017, but today we will look at this topic in more detail.
In essence, black SEO is the case when a good promotion strategy becomes bad due to the use of manipulative techniques. The topic of our article will be those techniques and strategies that are not openly manipulative in SEO, although they relate to black SEO, and can be successfully implemented in classic website promotion.
Link Building and PBN
At one time (10-12 years ago), the link mass played a key role in the ranking algorithm. It was the link mass that determined the possibility of getting into the TOP of search results with 80% probability.
Today the statistics are completely different (proof is in the picture below), but link mass still remains one of the most important factors.
Pasted Image 0 649
According to a study of 1 million pages in organic search, link mass has a direct correlation with the position in the search results.
Download 52
The classic method of “white” promotion includes the formation of a high-quality link mass by obtaining reviews, feedback, mentions in thematic media, guest articles, etc.
One of the most common techniques in black SEO is building a PBN (Private Blog Network). A PBN is a network of sites and domains that have link weight (in some cases, very good), which link to the main site, thereby increasing its own weight. Schematically, it looks like this:
Pasted Image 0 648
Does it work? Yes, it does. For how long? It works until Google discovers that the created grid is being used to manipulate link weight - in which case it can impose sanctions on the main site.
At the same time, there is a positive aspect: this is extremely rare and occurs, in most cases, in the so-called High-risk industry (pharma, gambling, adult, etc.), when shopify website design inexperienced SEO specialists violate the principles of building PBN.
Internal links and Wikipedia
How can you improve your own ranking without getting external links? The answer is simple: internal linking of pages.
Internal linking is a technique that helps Googlebot better understand your site and the content on it, as well as navigate around the site more easily.
There are more than enough internal linking methods. Let's present several possible schemes that work equally effectively in practice.
Internal Linking of the Site
Relinkovka Standard
773569
Those who do black SEO use a slightly different methodology - they try to build as many internal links as possible, as a result of which the page becomes more like another Wikipedia page with hundreds of links to each piece of content.
Download 53
Such actions are unlikely to bring good results in the long term, and a huge number of internal links can harm the site in ranking. The optimal option for interlinking is to use 2-3 transitions to internal pages of the site.
Brand name
Branding in particular and the name of the site providing certain goods and services in classical SEO is built differently than in black hat SEO. In the first case, the emphasis is on forming an easy-to-remember name that characterizes the brand and is easily associated with it. In the second case, the main emphasis is on the name that will help ranking in the search engine. What do we mean?
When you make a search query, Google does not know whether you are entering a brand name or a regular search phrase. In this case, this is an advantage for those who use black hat promotion methods.
In other words, let's take the query "buy nike sneakers rf". What do we see in the search results:
Download 54
We don't see this key phrase in domain names - we only see brand names of stores.
Now we go down a little lower, to position 8, and we see...
Download 55
We see one example of the use of black SEO - almost complete inclusion of the key in the domain name.
Is this correct?
No, because such a site is unlikely to bring good targeted traffic. The lack of a secure HTTPS connection, creation on a free constructor, inconvenient navigation, the absence of a brand as such, instead of which there is only a keyword in the domain name - all this speaks of the extremely low quality of the site, created by a 15-year-old teenager for 15-year-old teenagers.
At the same time, using keywords in the brand name is acceptable and even desirable. This helps to get to the TOP for a wide range of keywords and get targeted traffic even in the absence of brand recognition by the name alone.
For example, let's take the query "handmade soap Russia". What we will see in the TOP-10: there are sites that have their own brand name, which includes the main keyword.
Download 56
Conclusion
Some experts believe that all means are good for promotion. One way or another, there is truth in these words - it is necessary to use all opportunities for promotion, at the same time not crossing the line that will lead to Google sanctions.
In essence, black SEO is the case when a good promotion strategy becomes bad due to the use of manipulative techniques. The topic of our article will be those techniques and strategies that are not openly manipulative in SEO, although they relate to black SEO, and can be successfully implemented in classic website promotion.
Link Building and PBN
At one time (10-12 years ago), the link mass played a key role in the ranking algorithm. It was the link mass that determined the possibility of getting into the TOP of search results with 80% probability.
Today the statistics are completely different (proof is in the picture below), but link mass still remains one of the most important factors.
Pasted Image 0 649
According to a study of 1 million pages in organic search, link mass has a direct correlation with the position in the search results.
Download 52
The classic method of “white” promotion includes the formation of a high-quality link mass by obtaining reviews, feedback, mentions in thematic media, guest articles, etc.
One of the most common techniques in black SEO is building a PBN (Private Blog Network). A PBN is a network of sites and domains that have link weight (in some cases, very good), which link to the main site, thereby increasing its own weight. Schematically, it looks like this:
Pasted Image 0 648
Does it work? Yes, it does. For how long? It works until Google discovers that the created grid is being used to manipulate link weight - in which case it can impose sanctions on the main site.
At the same time, there is a positive aspect: this is extremely rare and occurs, in most cases, in the so-called High-risk industry (pharma, gambling, adult, etc.), when shopify website design inexperienced SEO specialists violate the principles of building PBN.
Internal links and Wikipedia
How can you improve your own ranking without getting external links? The answer is simple: internal linking of pages.
Internal linking is a technique that helps Googlebot better understand your site and the content on it, as well as navigate around the site more easily.
There are more than enough internal linking methods. Let's present several possible schemes that work equally effectively in practice.
Internal Linking of the Site
Relinkovka Standard
773569
Those who do black SEO use a slightly different methodology - they try to build as many internal links as possible, as a result of which the page becomes more like another Wikipedia page with hundreds of links to each piece of content.
Download 53
Such actions are unlikely to bring good results in the long term, and a huge number of internal links can harm the site in ranking. The optimal option for interlinking is to use 2-3 transitions to internal pages of the site.
Brand name
Branding in particular and the name of the site providing certain goods and services in classical SEO is built differently than in black hat SEO. In the first case, the emphasis is on forming an easy-to-remember name that characterizes the brand and is easily associated with it. In the second case, the main emphasis is on the name that will help ranking in the search engine. What do we mean?
When you make a search query, Google does not know whether you are entering a brand name or a regular search phrase. In this case, this is an advantage for those who use black hat promotion methods.
In other words, let's take the query "buy nike sneakers rf". What do we see in the search results:
Download 54
We don't see this key phrase in domain names - we only see brand names of stores.
Now we go down a little lower, to position 8, and we see...
Download 55
We see one example of the use of black SEO - almost complete inclusion of the key in the domain name.
Is this correct?
No, because such a site is unlikely to bring good targeted traffic. The lack of a secure HTTPS connection, creation on a free constructor, inconvenient navigation, the absence of a brand as such, instead of which there is only a keyword in the domain name - all this speaks of the extremely low quality of the site, created by a 15-year-old teenager for 15-year-old teenagers.
At the same time, using keywords in the brand name is acceptable and even desirable. This helps to get to the TOP for a wide range of keywords and get targeted traffic even in the absence of brand recognition by the name alone.
For example, let's take the query "handmade soap Russia". What we will see in the TOP-10: there are sites that have their own brand name, which includes the main keyword.
Download 56
Conclusion
Some experts believe that all means are good for promotion. One way or another, there is truth in these words - it is necessary to use all opportunities for promotion, at the same time not crossing the line that will lead to Google sanctions.
