Post by account_disabled on Sept 12, 2023 10:53:26 GMT
It's best to work with your team to define one primary KPI called 'Conversions' and track it with Google Analytics (or your web analytics tool of choice).
5. Organic conversion rate
Likewise, conversion rate is just as important as the total number of conversions.
If you're increasing traffic but not converting, you're probably not attracting the right type of users or those users aren't ready to buy yet. Either way, monitoring your organic conversion rates and knowing this information will help you shape your strategy.
Typically, this data can be found in Google Analytics.
Remember that you should expect different conversion Phone Number List rates for different types of content. For example, high-intent keywords with commercial or transactional intent have higher conversion rates than low-intent keywords with informational intent.
6. Content optimization score
Content optimization score is a metric given by content optimization software when grading an article. These tools can analyze your current top results to highlight which keywords you should add, how often, how long, and more. All of these factors are summarized into a score or rating, depending on the tool.
For example, SurferSEO can perform this function for existing and/or new content. If you're implementing Surfer or a similar alternative for content optimization, you'll typically set this KPI on a per-page basis rather than site-wide.
In terms of goal setting, you can suggest a minimum optimization score that should be reached for newly published content.
7. Organic CTR
In PPC, CTR is often considered a priority metric. In SEO, it's less so, but still very important. The more people who click on a search result, the more Google knows what the searcher was looking for.
5. Organic conversion rate
Likewise, conversion rate is just as important as the total number of conversions.
If you're increasing traffic but not converting, you're probably not attracting the right type of users or those users aren't ready to buy yet. Either way, monitoring your organic conversion rates and knowing this information will help you shape your strategy.
Typically, this data can be found in Google Analytics.
Remember that you should expect different conversion Phone Number List rates for different types of content. For example, high-intent keywords with commercial or transactional intent have higher conversion rates than low-intent keywords with informational intent.
6. Content optimization score
Content optimization score is a metric given by content optimization software when grading an article. These tools can analyze your current top results to highlight which keywords you should add, how often, how long, and more. All of these factors are summarized into a score or rating, depending on the tool.
For example, SurferSEO can perform this function for existing and/or new content. If you're implementing Surfer or a similar alternative for content optimization, you'll typically set this KPI on a per-page basis rather than site-wide.
In terms of goal setting, you can suggest a minimum optimization score that should be reached for newly published content.
7. Organic CTR
In PPC, CTR is often considered a priority metric. In SEO, it's less so, but still very important. The more people who click on a search result, the more Google knows what the searcher was looking for.
